Peter McAtamney, Principal of Wine Business Solutions

In 2003, Peter founded Wine Business Solutions, a multinational consulting company specialising in the wine industry. Peter has 26 years wine industry experience including 11 years in global distribution management. Peter holds and has held board and advisory board positions with Australian, New Zealand, South African and Spanish companies. He has worked as a publicly listed wine company Managing Director and is a former Chairman of Wine Marlborough. He has been part of the National Marketing committee and an alternate board member for New Zealand Winegrowers. He has been involved with Global Strategy for some of the world's most successful brands including [yellow tail], Freixenet and Wine Marlborough.

Peter also worked as Southern Hemisphere Regional Managing Director for the world's largest producer of sparkling wine, Freixenet. During his eight year tenure with the company, Peter was responsible for Global Business Intelligence and Strategic Planning functions.

Peter is hosting the ‘Dealing direct’ and 'Building direct to consumer business - Part 1 and Part 2' business sessions.